Class Links • Schedule • Canvas
Complete Assignment Instructions on Canvas Assignments Pages
| DUE DATE | ASSIGNMENT | POINTS |
|---|---|---|
| Class Introduction | ||
| 8.24 | Email Check in - Let me know you are still in class | 0 |
| 8.25 | Write Intro Post on Canvas | 5 |
| PART ONE: The Basics of Social Media | ||
| WEEK 1: Prepping for Class | ||
| 8.27 | Part A: Do introductory reading. Watch video. Sign up for blog. Write 1st Blog Post of the week. Post Blog URL on Canvas & email to instructor. |
27 |
| 8.31 | Part B: Comment on 3 - 4 Classmate’s Post 1 (from your Group). Add their names as your blog Post #2. |
10 |
| WEEK 2: Communication Between Business and Consumer | ||
| 9.4 | Do Research. Write 1st Blog Post of the week | 15 |
| 9.6 - Last day to drop without a W | ||
| 9.8 | Business Research. Write Blog, Comment on 3 - 4 Classmates Post 1. Add their names as your blog post #3. | 25 |
| 9.7 Labor Day | ||
| WEEK 3: Aesthetics, Design & Branding & Developing Your Brand | ||
| 9.11 | Do Research. Write 1st Blog Post of Week 3 | 27 |
| 9.14 | Do Research, write 2nd Blog Post of the week | 25 |
| PART TWO: Your Business, Your Plan of Action | ||
| WEEK 4: Identifying & Defining Your Target Market | 27 | |
| 9.18 | Do reading. Write 1st Blog Post of the week | |
| 9.21 | Post your business on the Discussion Board. Write 2nd Blog Post of the week | |
| WEEK 5: Setting Up Your FaceBook Business Page | 27 | |
| 9.25 | Sign up for a FaceBook Business Page. Post URL on Canvas | |
| 9.28 | Write 1st Blog Post of the week. Like everyones FaceBook Business Page | |
| 9.28 - Last Day for Pass/NoPass | ||
| PART THREE: Creating Compelling Content | ||
| WEEK 6: Engaging your Customers: Facebook Strategy | 25 | |
| 10.2 | Write 1st Blog Post of the week | |
| 10.5 | Plot content for your business page. Write 2nd Blog Post of the week | |
| WEEK 7: Get Visual: - Instagram - Let a picture tell the story | 30 | |
| 10.9 | Do reading. Sign up for Instagram and add content. Post URL on Canvas. | |
| 10.12 | Write 1st Blog Post for the week | |
| WEEK 8: Expanding Your Reach on Instagram with Hashtags | 27 | |
| 10.16 | Do research, Write 1st Blog post for the week. | |
| 10.19 | Do the 2nd activity. Write 2nd Blog Post of the week | |
| WEEK 9: Blog, Vloggs, Pobcasts & Webinars PLUS Google Analytics | 20 | |
| 10.23 | Do Research. Write 1st Blog Post of the week | |
| 10.26 | Write 2nd Blog Post of the week. Do Google Activity for Extra Credit. (10pts) | |
| PART FOUR: Marketing & Advertising Your Brand | ||
| WEEK 10: Email Marketing | 30 | |
| 10.30 | Do Research. Write 1st Blog Post of the week | |
| 11.2 | Do Project Activity: Create ENewsletter | |
| WEEK 11: Using Other Online Tools - Marketing with Twitter, LinkedIn, Social Influencers and more | 30 | |
| 11.6 | Do Research: Write 1st Blog Post of the week | |
| 11.9 | Do Project Activity. Write 2nd Blog Post of the week | |
| WEEK 12: Business Specific Online Tools | 22 | |
| 11.13 | Do Research: Write 1st Blog Post of the week | |
| 11.11 Veterans Day Observed | ||
| 11.16 | Do Project Activity. Write 2nd Blog Post of the week | |
| WEEK 13A: Online Advertising: Analysis of the marketplace. | ||
| 11.20 | Do Research. Write 1st Blog Post of the week | 18 |
| WEEK 13B: Developing Online Advertising | ||
| 11.23 | Do Project Activity. Write 2nd Blog Post of the week | 25 |
| 11.24 - Deadline for W Grade - | ||
| PART FIVE: Analyzing Data | ||
| WEEK 14: What we Can Learn from Social Media Analytics | 25 | |
| 11.25 | Do Research. Write 1st Blog Post of the week | |
| 11.26-27 Thanksgiving Holiday | ||
| 11.30 | Do Research. Write 2nd Blog post of the week | |
| WEEK 15: HootSuite Overview & Certification | 30 | |
| 12.2 | Learn about HootSuite | |
| 12.7 | Get certified in HootSuite | |
| WEEK 16: Writing a Marketing Plan | 35 | |
| 12.11 | Do Research. Write 1st Blog Post of the week | |
| 12.14 | Write 2nd Blog Post for Week | |
| WEEK 17: Wrapping it Up | ||
| 12.18 | Write Final Blog Post of the Semester | 20 |
Schedule is tentative and can be adjusted as needed by instructor. Updated: 10.19.20 |
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