CSIT 155 Schedule FALL 2020

Class LinksScheduleCanvas

Complete Assignment Instructions on Canvas Assignments Pages

DUE DATE ASSIGNMENT POINTS
Class Introduction
8.24 Email Check in - Let me know you are still in class 0
8.25 Write Intro Post on Canvas 5
PART ONE: The Basics of Social Media
WEEK 1: Prepping for Class
8.27 Part A: Do introductory reading. Watch video.
Sign up for blog. Write 1st Blog Post of the week.
Post Blog URL on Canvas & email to instructor.
27
8.31 Part B: Comment on 3 - 4 Classmate’s Post 1 (from your Group).
Add their names as your blog Post #2.
10
WEEK 2: Communication Between Business and Consumer
9.4 Do Research. Write 1st Blog Post of the week 15
9.6 - Last day to drop without a W
9.8 Business Research. Write Blog, Comment on 3 - 4 Classmates Post 1. Add their names as your blog post #3. 25
9.7 Labor Day
WEEK 3: Aesthetics, Design & Branding & Developing Your Brand
9.11 Do Research. Write 1st Blog Post of Week 3 27
9.14 Do Research, write 2nd Blog Post of the week 25
PART TWO: Your Business, Your Plan of Action
WEEK 4: Identifying & Defining Your Target Market 27
9.18 Do reading. Write 1st Blog Post of the week  
9.21 Post your business on the Discussion Board. Write 2nd Blog Post of the week  
WEEK 5: Setting Up Your FaceBook Business Page 27
9.25 Sign up for a FaceBook Business Page. Post URL on Canvas  
9.28 Write 1st Blog Post of the week. Like everyones FaceBook Business Page  
9.28 - Last Day for Pass/NoPass
PART THREE: Creating Compelling Content
WEEK 6: Engaging your Customers: Facebook Strategy 25
10.2 Write 1st Blog Post of the week  
10.5 Plot content for your business page. Write 2nd Blog Post of the week  
WEEK 7: Get Visual: - Instagram - Let a picture tell the story 30
10.9 Do reading. Sign up for Instagram and add content. Post URL on Canvas.  
10.12 Write 1st Blog Post for the week  
WEEK 8: Expanding Your Reach on Instagram with Hashtags 27
10.16 Do research, Write 1st Blog post for the week.  
10.19 Do the 2nd activity. Write 2nd Blog Post of the week  
WEEK 9: Blog, Vloggs, Pobcasts & Webinars PLUS Google Analytics 20
10.23 Do Research. Write 1st Blog Post of the week  
10.26 Write 2nd Blog Post of the week. Do Google Activity for Extra Credit. (10pts)  
PART FOUR: Marketing & Advertising Your Brand
WEEK 10: Email Marketing 30
10.30 Do Research. Write 1st Blog Post of the week  
11.2 Do Project Activity: Create ENewsletter  
WEEK 11: Using Other Online Tools - Marketing with Twitter, LinkedIn, Social Influencers and more 30
11.6 Do Research: Write 1st Blog Post of the week  
11.9 Do Project Activity. Write 2nd Blog Post of the week  
WEEK 12: Business Specific Online Tools 22
11.13 Do Research: Write 1st Blog Post of the week  
11.11 Veterans Day Observed
11.16 Do Project Activity. Write 2nd Blog Post of the week  
WEEK 13: HootSuite Overview & Certification 30
11.20 Learn about HootSuite  
11.23 Get certified in HootSuite  
11.24 - Deadline for W Grade - moved to end of semester
WEEK 14: Online Advertising: Analysis of the marketplace. Developing Online Advertising:
11.25 Do Research. Write 1st Blog Post of the week 18
11.26-27 Thanksgiving Holiday
11.30 Do Project Activity. Write 2nd Blog Post of the week 25
PART FIVE: Analyzing Data
WEEK 15: What we Can Learn from Social Media Analytics 25
12.2 Do Research. Write 1st Blog Post of the week  
12.7 Do Research. Write 2nd Blog post of the week  
WEEK 16: Writing a Marketing Plan 35
12.11 Do Research. Write 1st Blog Post of the week  
12.14 Write 2nd Blog Post for Week  
WEEK 17: Wrapping it Up
12.18 Write Final Blog Post of the Semester 20

Schedule is tentative and can be adjusted as needed by instructor. Updated: 10.19.20