Class Links • Schedule • Canvas
Complete Assignment Instructions on Canvas Assignments Pages
| DUE DATE | ASSIGNMENT | POINTS |
|---|---|---|
| Class Introduction | ||
| 1.25 | Email Check in - Let me know you are still in class | 0 |
| 1.26 | Write Intro Post on Canvas | 5 |
| PART ONE: The Basics of Social Media | ||
| WEEK 1: Prepping for Class | ||
| 1.29 | Part A: Do introductory reading. Watch video. Sign up for blog. Write 1st Blog Post of the week. Post Blog URL on Canvas & email to instructor. |
27 |
| 2.1 | Part B: Comment on 3 - 4 Classmate’s Post 1 (from your Group). Add their names as your blog Post #2. |
10 |
| 2.3 - Last day to drop without a W | ||
| WEEK 2: Communication Between Business and Consumer | ||
| 2.4 | Do Research. Write 1st Blog Post of the week | 15 |
| 2.8 | Business Research. Write Blog, Comment on 3 - 4 Classmates Post 1. Add their names as your blog post #3. | 25 |
| WEEK 3: Aesthetics, Design & Branding & Developing Your Brand | ||
| 2.12 | Do Research. Write 1st Blog Post of Week 3 | 27 |
| 2.12 - 2.15 PRESIDENTS Weekend | ||
| 2.16 | Do Research, write 2nd Blog Post of the week | 25 |
| PART TWO: Your Business, Your Plan of Action | ||
| WEEK 4: Identifying & Defining Your Target Market | 27 | |
| 2.19 | Do reading. Write 1st Blog Post of the week | |
| 2.22 | Post your business on the Discussion Board. Write 2nd Blog Post of the week | |
| WEEK 5: Setting Up Your FaceBook Business Page | 27 | |
| 2.25 | Sign up for a FaceBook Business Page. Post URL on Canvas | |
| 2.27 - Last Day for Pass/NoPass | ||
| 3.1 | Write 1st Blog Post of the week. Like everyones FaceBook Business Page | |
| PART THREE: Creating Compelling Content | ||
| WEEK 6: Engaging your Customers: Facebook Strategy | 25 | |
| 3.4 | Write 1st Blog Post of the week | |
| 3.8 | Plot content for your business page. Write 2nd Blog Post of the week | |
| WEEK 7: Get Visual: - Instagram - Let a picture tell the story | 30 | |
| 3.11 | Do reading. Sign up for Instagram and add content. Post URL on Canvas. | |
| 3.15 | Write 1st Blog Post for the week | |
| WEEK 8: Expanding Your Reach on Instagram with Hashtags | 27 | |
| 3.18 | Do research, Write 1st Blog post for the week. | |
| 3.22 - 3.27 SPRING BREAK | ||
| 3.29 | Do the 2nd activity. Write 2nd Blog Post of the week | |
| WEEK 9: Blog, Vloggs, Pobcasts & Webinars PLUS Google Analytics | 20 | |
| 4.1 | Do Research. Write 1st Blog Post of the week | |
| 4.5 | Write 2nd Blog Post of the week. Do Google Activity for Extra Credit. (10pts) | |
| PART FOUR: Marketing & Advertising Your Brand | ||
| WEEK 10: Email Marketing | 30 | |
| 4.8 | Do Research. Write 1st Blog Post of the week | |
| 4.12 | Do Project Activity: Create ENewsletter | |
| WEEK 11: Using Other Online Tools - Marketing with Twitter, LinkedIn, Social Influencers and more | 30 | |
| 4.15 | Do Research: Write 1st Blog Post of the week | |
| 4.19 | Do Project Activity. Write 2nd Blog Post of the week | |
| WEEK 12: Business Specific Online Tools | 22 | |
| 4.22 | Do Research: Write 1st Blog Post of the week | |
| 4.26 | Do Project Activity. Write 2nd Blog Post of the week | |
| WEEK 13A: Online Advertising: Analysis of the marketplace. | ||
| 4.29 | Do Research. Write 1st Blog Post of the week | 18 |
| 4.29 - Deadline for W Grade - | ||
| WEEK 13B: Developing Online Advertising | ||
| 5.3 | Do Project Activity. Write 2nd Blog Post of the week | 25 |
| PART FIVE: Analyzing Data | ||
| WEEK 14: What we Can Learn from Social Media Analytics | 25 | |
| 5.6 | Do Research. Write 1st Blog Post of the week | |
| 5.10 | Do Research. Write 2nd Blog post of the week | |
| WEEK 15: HootSuite Overview & Certification | 30 | |
| 5.13 | Learn about HootSuite | |
| 5.17 | Get certified in HootSuite | |
| WEEK 16: Writing a Marketing Plan | 35 | |
| 5.20 | Do Research. Write 1st Blog Post of the week | |
| 5.24 | Write 2nd Blog Post for Week | |
| WEEK 17: Wrapping it Up | ||
| 5.28 | Write Final Blog Post of the Semester | 20 |
Schedule is tentative and can be adjusted as needed by instructor. Updated: 1.1.21 |
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