For complete assignment instructions check your Email or Canvas
| DUE DATE | ASSIGNMENT |
|---|---|
| Class Introduction | |
| 1.22.17 | Email Check in. Write Intro Post on Canvas |
| PART ONE: The Basics of Social Media | |
| 1.23.17 - 1.29.17 | WEEK 1: Prepping for Class |
| Tuesday | Do introductory reading. Watch video. |
| Wednesday - Thursday | Sign up for blog. Write 1st Blog Post of the week. Post Blog URL on BlackBoard. |
| Monday | Comment on 3 - 4 Classmates Post 1. Add their names as your blog post #2. |
| 1.30.18 - 2.5.18 | WEEK 2: Intro to Social Media & Online Marketing for Business |
| Tuesday - Thursday | Do Reading. Write 1st Blog Post of the week |
| Friday - Sunday | Write 2nd Blog Post of the week |
| Monday | Comment on 3 - 4 Classmates Post 1. Add their names to your blog post #2. |
| 2.6.18-2.12.18 | WEEK 3: Communication between Business and Customer |
| Tuesday - Thursday | Do Reading. Write 1st Blog Post of Week 3 |
| Monday | Write 2nd Blog Post of the week and comment on groups members posts. |
| 2.13.18- 2.20.18 | WEEK 4: Aesthetics, Design, and Branding |
| Thursday | Write 1st Blog Post of the week |
| Tuesday | Write 2nd Blog Post of the week and comment on groups members posts. |
| PART TWO: Your Business, Your Plan of Action | |
| 2.21.18-2.26.18 | WEEK 5: Identifying and Defining Your Target Market |
| Tuesday - Thursday | Do Reading. Write 1st Blog Post of the week |
| Monday | Post your business on the Discussion Board. Write 2nd Blog Post of the week |
| 2.27.18-3.5.18 | WEEK 6: Inside a Business Facebook Page |
| Thursday | Sign up for a FaceBook Business Page. Post URL on BlackBoard |
| Monday | Write 1st Blog Post of the week. Like everyones FaceBook Business Page |
| PART THREE: Creating Compelling Content | |
| 3.6.18-3.12.18 | WEEK 7: Engaging your Customers: Facebook Strategy |
| Thursday | Write 1st Blog Post of the week |
| Monday | Plot content for your business page. Write 2nd Blog Post of the week |
| 3.13.18-3.18.18 | WEEK 8: Get Visual: Let a picture tell the story |
| Thursday | Write 1st Blog Post of the week |
| Sunday | Write 2nd Blog Post of the week |
| 3.19.18 - 3.24.18 SPRING BREAK | |
| 3.26.18-4.2.18 | WEEK 9: Twitter: Sharing your thoughts in 140 letters or less |
| Thursday | Set up your Twitter Business Account |
| Monday | Do the 2nd activity. Write 1st Blog Post of the week |
| 4.3.18-4.9.18 | WEEK 10: Blogging for Business |
| Thursday | Write 1st Blog Post of the week |
| Monday | Write 2nd Blog Post of the week |
| PART FOUR: Marketing & Advertising Your Brand | |
| 4.10.18-4.16.18 | WEEK 11: Email Marketing |
| Thursday | Write 1st Blog Post of the week |
| Monday | Do Project Activity |
| 4.17.18-4.23.18 | WEEK 12: Using Other Social Media Tools |
| Thursday | Write 1st Blog Post of the week |
| Monday | Do Project Activity. Write 2nd Blog Post of the week |
| 4.24.18-4.30.18 | WEEK 13: Online Advertising: Analysis of the marketplace. |
| Thursday | Write 1st Blog Post of the week |
| Monday | Do Project Activity. Write 2nd Blog Post of the week |
| 5.1.18-5.7.18 | WEEK 14: Developing Online Advertising: |
| Wednesday | Write 1st Blog Post of the week |
| Monday | Do Project Activity. Write 2nd Blog Post of the week |
| PART FIVE: Analyzing Data | |
| 5.8.18-5.14.18 | WEEK 15: Optimizing Yourself and the Company |
| Thursday | Write 1st Blog Post of the week |
| Monday | Do Project Activity |
| 5.15.18-5.21.18 | WEEK 16: Changes in Web 2.0 |
| Thursday | Write 1st Blog Post of the week |
| Monday | Do Project Activity |
| 5.22.18-5.25.18 | WEEK 17: Wrapping it Up |
| by Thursday | Write Final Blog Post of the Semester |
| Schedule is tentative and can be adjusted as needed by instructor | |