Important Dates
Assignments
Complete Assignment Instructions are on Canvas in the Module for the Week and in the Assignment Video sent out in the Announcement.
INTRODUCTION
Assigned: 8.19
Due: 8:19
Intro Part A: Email Check In - so I know you are still in class
Points: 2 Points Possible
Assigned: 8.19
Due: 8:20
Intro Part B: - Read about me in the Class Introductions
Add a reply on the Canvas Discussion introducing yourself. Read & Reply to some.
Points: 5 Points Possible
PART ONE: The Basics of Social Media
Week 1: Prepping for Class
Assigned: 8.20
Due: 8:23
Week 1 Part A: Reading. Watch Intro Video.
Sign up for Blog on Blogger and write first post - Week1A.
Post Blog URL on Canvas & Email to instructor.
Points: 30 Points Possible
Assigned: 8.23
Due: 8:26
Week 1 Part B: Write a Post about Social Media Use - Week1B.
Read and Comment on 3-4 of your Classmates Week1A Blog Posts (start with your Group)
Add their Names as your Blog Post Week1C
Points: 20 Points Possible
Week 2: Communication Between Business & Consumer
Assigned: 8.26
Due: 8:29
Week 2 Part A: Do Research. Write 1st Blog Post - Week2A
Points: 25 Points Possible
Assigned: 8.29
Due: 9:3
Week 2 Part B: Business Research. Write Blog Post - Week2B.
Read and Comment on 3 - 4 Classmates Week2A Blog Post. (start with your Group)
Add their names as your Blog Post - Week2C.
Points: 30 Points Possible
9.2
Holiday - Labor Day
Week 3: Aesthetics, Design & Branding & Developing Your Brand
Assigned: 9.3
Due: 9.6
Week 3 Part A: Do Research. Write Blog Post - Week3A
Points: 27 Points Possible
Assigned: 9.6
Due: 9.9
Week 3 Part B: Do Research, write Blog Post - Week3B
Points: 20 Points Possible
PART TWO: Your Business, Your Plan of Action
Week 4: Identifying & Defining Your Target Market
Assigned: 9.9
Due: 9.12
Week 4 Part A: Do reading. Write Blog Post - Week4A
Points: 25 Points Possible
Assigned: 9.12
Due: 9.16
Week 4 Part B: Post your business information on the Discussion Board.
Write Blog Post - Week4B
Points: 25 Points Possible
Week 5: Setting Up Your FaceBook Business Page
Assigned: 9.16
Due: 9:19
Week 5 Part A: Set up your FaceBook Business Page.
Post URL on Canvas Discussion & Email URL to Instructor
Points: 30 Points Possible
Assigned: 9.19
Due: 9.23
Week 5 Part B: Write Blog Post - Week5B
Like everyones FaceBook Business Page
Points: 15 Points Possible
PART THREE: Creating Compelling Content
Week 6: Engaging with your Customers: Marketing Strategy
Assigned: 9.23
Due: 9.26
Week 6 Part A: Write Blog Post - Week6A
Points: 20 Points Possible
Assign: 9.26
Due: 9.30
Week 6 Part B: Plot content for your business page. Write Blog Post - Week6B
Points: 25 Points Possible
Week 7: Get Visual: Instagram - Let a picture tell the story
Assigned: 9.30
Due: 10.3
Week 7 Part A: Do reading.
Sign up for Instagram and add content.
Post URL on Canvas and email to Instructor.
Points: 27 Points Possible
Assigned: 10.3
Due: 10.7
Week 7 Part B: Write Blog Post - Week7B
Points: 20 Points Possible
Week 8: Expanding Your Reach on Instagram with Hashtags
Assigned: 10.7
Due: 10.10
Week 8 Part A: Do research, Write Blog Post - Week8A
Points: 25 Points Possible
Assigned: 10.10
Due: 10.14
Week 8 Part B: Do the 2nd activity.
Write Blog Post - Week8B
Points: 20 Points Possible
Week 9: Blog, Vloggs, Podcasts & Webinars PLUS Google Analytics
Assigned: 10.14
Due: 10.17
Week 9 Part A: Do research, Write Blog Post - Week9A
Points: 15 Points Possible
Assigned: 10.17
Due: 10.21
Week 9 Part B: Write Blog Post - Week9B.
Do Google Activity for Extra Credit. (10 PTs)
Points: 20 Points Possible
PART FOUR: Marketing & Advertising Your Brand
Week 10: Email Marketing
Assigned: 10.21
Due: 10.24
Week 10 Part A: Do research, Write Blog Post - Week10A
Points: 15 Points Possible
Assigned: 10.24
Due: 10.28
Week 10 Part B: Do Project Activity: Create ENewsletter. Email to Yourself and Instructor
Points: 25 Points Possible
Week 11: Using Other Online Tools
Assigned: 10.28
Due: 10.31
Week 11 Part A: Do research, Write Blog Post - Week11A
Points: 30 Points Possible
Assigned: 10.31
Due: 11.4
Week 11 Part B: Do Project Activity. Write Blog Post - Week11B
Points: 15 Points Possible
Week 12: Business Specific Online Tools
Assigned: 11.4
Due: 11.7
Week 12 Part A: Do research, Write Blog Post - Week12A
Points: 25 Points Possible
Assigned: 11.7
Due: 11.12
Week 12 Part B: Do Project Activity. Write Blog Post - Week12B
Points: 15 Points Possible
11.11
Holiday - Veterans Day
Week 13: Online Advertising: Analysis of the Marketplace & Developing Online Ads
Assigned: 11.12
Due: 11.15
Week 13 Part A: Do research, Write Blog Post - Week13A
Points: 20 Points Possible
Assigned: 11.15
Due: 11.18
Week 13 Part B: Do Project Activity. Write Blog Post - Week13B
Points: 25 Points Possible
PART FIVE: Analyzing Your Data & Creating a Marketing Plan
Week 14: What We Can Learn from Social Media Analytics
Assigned: 11.18
Due: 11.21
Week 14 Part A: Do research. Do Project Activity. Write Blog Post - Week14A
Points: 20 Points Possible
Assigned: 11.21
Due: 11.25
Week 14 Part B: Do Project Activity. Write Blog Post - Week14B
Points: 15 Points Possible
Week 15: Using Social Media Management Tools
Assigned: 11.25
Due: 12.2
Week 15 Part A: Do research, Write Blog Post - Week15A
Points: 15 Points Possible
11.28-29
Thanksgiving Holiday
Week 16: Writing a Marketing Plan
Assigned: 12.2
Due: 12.5
Week 16 Part A: Do research, Write Blog Post - Week16A
Points: 20 Points Possible
Assigned: 12.5
Due 12.9
Week 16 Part B: Do Project Activity. Write Blog Post - Week16B
Points: 20 Points Possible
Week 17: Wrapping It Up
Assigned: 12.9
Due: 12.13
Week 17 Part A: Write Final Blog Post - Week17A
Points: 20 Points Possible