Class Links • Schedule • Canvas
Complete Assignment Instructions on Canvas Assignments Pages
| DUE DATE | ASSIGNMENT | POINTS |
|---|---|---|
| Class Introduction | ||
| 8.19 | Email Check in. Write Intro Post on Canvas | 5 |
| PART ONE: The Basics of Social Media | ||
| 8.19 - 8.26 WEEK 1: Prepping for Class | 27 | |
| Tuesday | Do introductory reading. Watch video. | |
| Wed - Fri | Sign up for blog. Write 1st Blog Post of the week. Post Blog URL on Canvas & email to instructor. | |
| Monday | Comment on 3 - 4 Classmates Post 1. Add their names as your blog post #2. | |
| 8.27 - 9.3 WEEK 2: Intro to Social Media & Online Marketing for Business | 10 | |
| Mon - Thurs | Do Reading. Write 1st Blog Post of the week | |
| 9.1 - Last day to drop without a W | ||
| Tuesday | Comment on 3 - 4 Classmates Post 1. Add their names as your blog post #2. | |
| 9.2.19 Labor Day | ||
| 9.4 - 9.9 WEEK 3: Communication between Business and Customer | 25 | |
| Tues - Thurs | Do Reading. Write 1st Blog Post of Week 3 | |
| Monday | Write 2nd Blog Post of the week and comment on groups members posts. | |
| 9.10 - 9.16 WEEK 4: Aesthetics, Design, and Branding | 21 | |
| Mon - Thurs | Do reading. Write 1st Blog Post of the week | |
| Tuesday | Write 2nd Blog Post of the week and comment on groups members posts. | |
| PART TWO: Your Business, Your Plan of Action | ||
| 9.17 - 9.23 WEEK 5: Identifying and Defining Your Target Market | 25 | |
| Tues - Thurs | Do Reading. Write 1st Blog Post of the week | |
| 9.20 - Last Day for Pass/NoPass | ||
| Monday | Post your business on the Discussion Board. Write 2nd Blog Post of the week | |
| 9.24 - 9.30 WEEK 6: Inside a Business Facebook Page | 27 | |
| Thursday | Sign up for a FaceBook Business Page. Post URL on Canvas | |
| Monday | Write 1st Blog Post of the week. Like everyones FaceBook Business Page | |
| PART THREE: Creating Compelling Content | ||
| 10.1 - 10.7 WEEK 7: Engaging your Customers: Facebook Strategy | 22 | |
| Thursday | Write 1st Blog Post of the week | |
| Monday | Plot content for your business page. Write 2nd Blog Post of the week | |
| 10.8 - 10.14 WEEK 8: Get Visual: - Instagram - Let a picture tell the story | 34 | |
| Thursday | Write 1st Blog Post of the week. Sign up for Instagram or other visual network and add content. Post URL on Canvas. | |
| Monday | Write 2nd Blog Post of the week | |
| 10.15 - 10.21 WEEK 9: Twitter: Sharing your thoughts in 140 letters or less | 27 | |
| Thursday | Set up your Twitter Business Account. Post URl on Canvas. | |
| Monday | Do the 2nd activity. Write 1st Blog Post of the week | |
| 10.22 - 10.28 WEEK 10: Blogging for Business | 20 | |
| Thursday | Write 1st Blog Post of the week | |
| Monday | Write 2nd Blog Post of the week | |
| PART FOUR: Marketing & Advertising Your Brand | ||
| 10.29 - 11.4 WEEK 11: Email Marketing | 27 | |
| Thursday | Write 1st Blog Post of the week | |
| Monday | Do Project Activity | |
| 11.5 - 11.12 WEEK 12: Using Other Online Tools | 20 | |
| Thursday | Write 1st Blog Post of the week | |
| 11.11 Veterans Day | ||
| Tuesday | Do Project Activity. Write 2nd Blog Post of the week | |
| 11.13 - 11.18 WEEK 13: Online Advertising: Analysis of the marketplace. | 15 | |
| Thursday | Write 1st Blog Post of the week | |
| Monday | Do Project Activity. Write 2nd Blog Post of the week | |
| 11.19 - Deadline for W Grade | ||
| 11.19 - 11.25 WEEK 14: Developing Online Advertising: | 20 | |
| Thursday | Write 1st Blog Post of the week | |
| Monday | Do Project Activity. Write 2nd Blog Post of the week | |
| PART FIVE: Analyzing Data | ||
| 11.26 - 12.2 WEEK 15: Optimizing Yourself and the Company | 20 | |
| Wednesday | Write 1st Blog Post of the week | |
| 11.28-29 Thanksgiving Holiday | ||
| Monday | Do Project Activity | |
| 12.3 - 12.9 WEEK 16: Changes in Web 2.0 | 15 | |
| Thursday | Write 1st Blog Post of the week | |
| Monday | Do Project Activity | |
| 12.10 12.13 WEEK 17: Wrapping it Up | 20 | |
| by Thursday | Write Final Blog Post of the Semester | |
| Schedule is tentative and can be adjusted as needed by instructor. Updated: 8.19.19 | ||