Date
Assignment & Due Date
Complete Assignment Instructions are on Canvas
INTRODUCTION
8.21
Intro Part A: Email Check In - so I know you are still in class
Due: Today!
Intro Part B: - Read about me in the Class Introductions
Add a reply on Canvas Discussions introducing yourself. Read & Reply to some.
Due: Tuesday (5 PTs)
PART ONE: The Basics of Social Media
Week 1: Prepping for Class
8.22
Week 1 Part A: Reading. Watch Intro Video.
Sign up for Blog on Blogger and write first post.
Post Blog URL on Canvas & Email to instructor.
Due: Friday (30 PTs)
8.25
Week 1 Part B: Write a Post about Social Media Use. Comment on 3-4 of your Classmates First Blog Posts (from your Group)
Add their Names as your Blog Post Week 1 C
Due: Monday (20 PTs)
Week 2: Communication Between Business & Consumer
8.28
Week 2 Part A: Do Research. Write 1st Blog Post for Week 2
Due: Thursday (25 PTs)
8.31
Week 2 Part B: Business Research. Write Blog Post #2 of Week. Comment on 3 - 4 Classmates Post 1 of the week. Add their names as your Blog Post #3.
Due: Tuesday (30 PTs)
9.4
Holiday - Labor Day
Week 3: Aesthetics, Design & Branding & Developing Your Brand
9.5
Week 3 Part A: Do Research. Write 1st Blog Post of Week 3
Due: Thursday (27 PTs)
9.8
Week 3 Part B: Do Research, write 2nd Blog Post of the week
Due: Monday (20 PTs)
PART TWO: Your Business, Your Plan of Action
Week 4: Identifying & Defining Your Target Market
9.11
Week 4 Part A: Do reading. Write 1st Blog Post of the week
Due: Thursday (25 PTs)
9.14
Week 4 Part B: Post your business information on the Discussion Board. Write 2nd Blog Post of the week
Due: Monday (25 PTs)
Week 5: Setting Up Your FaceBook Business Page
9.18
Week 5 Part A: Set up your FaceBook Business Page. Post URL on Canvas
Due: Friday (30 PTs)
9.21
Week 5 Part B: Write 1st Blog Post of the week. Like everyones FaceBook Business Page
Due: Monday (15 PTs)
PART THREE: Creating Compelling Content
Week 6: Engaging with your Customers: Facebook Strategy
9.25
Week 6 Part A: Write 1st Blog Post of the week
Due: Thursday (20 PTs)
9.28
Week 6 Part B: Plot content for your business page. Write 2nd Blog Post of the week
Due: Monday (25 PTs)
Week 7: Get Visual: Instagram - Let a picture tell the story
10.2
Week 7 Part A: Do reading. Sign up for Instagram and add content. Post URL on Canvas.
Due: Thursday (27 PTs)
10.5
Week 7 Part B: Write 1st Blog Post for the week
Due: Monday (20 PTs)
Week 8: Expanding Your Reach on Instagram with Hashtags
10.9
Week 8 Part A: Do research, Write 1st Blog post for the week.
Due: Thursday (25 PTs)
10.12
Week 8 Part B: Do the 2nd activity. Write 2nd Blog Post of the week
Due: Monday (20 PTs)
Week 9: Blog, Vloggs, Podcasts & Webinars PLUS Google Analytics
10.16
Week 9 Part A: Do research, Write 1st Blog post for the week.
Due: Thursday (15 PTs)
10.21
Week 9 Part B: Write 2nd Blog Post of the week. Do Google Activity for Extra Credit. (10 PTs)
Due: Monday (20 PTs)
PART FOUR: Marketing & Advertising Your Brand
Week 10: Email Marketing
10.23
Week 10 Part A: Do research, Write 1st Blog post for the week.
Due: Thursday (15 PTs)
10.26
Week 10 Part B: Do Project Activity: Create ENewsletter
Due: Monday (25 PTs)
Week 11: Using Other Online Tools
10.30
Week 11 Part A: Do research, Write 1st Blog post for the week.
Due: Thursday (30 PTs)
11.2
Week 11 Part B: Do Project Activity. Write 2nd Blog Post of the week
Due: Monday (15 PTs)
Week 12: Business Specific Online Tools
11.6
Week 12 Part A: Do research, Write 1st Blog post for the week.
Due: Thursday (25 PTs)
11.9
Week 12 Part B: Do Project Activity. Write 2nd Blog Post of the week
Due: Monday (15 PTs)
11.10
Holiday - Veterans Day
Week 13: Online Advertising: Analysis of the Marketplace & Developing Online Ads
11.13
Week 13 Part A: Do research, Write 1st Blog post for the week.
Due: Thursday (20 PTs)
11.16
Week 13 Part A: Do Project Activity. Write 2nd Blog Post of the week
Due: Monday (25 PTs)
PART FIVE: Analyzing Your Data & Creating a Marketing Plan
Week 14: What we Can Learn from Social Media Analytics
11.20
Week 14 Part A: Do research, do project activity, write Blog Post for the week.
Due: Monday (20 PTs)
11.23-24
Thanksgiving Holiday
Week 15: Using Social Media Management Tools
11.27
Week 15 Part A: Do research, Write 1st Blog post for the week.
Due: Thursday (15 PTs)
11.30
Week 15 Part B: Do Project Activity. Write 2nd Blog Post of the week
Due: Monday (20 PTs)
Week 16: Writing a Marketing Plan
12.4
Week 16 Part A: Do research, Write 1st Blog post for the week.
Due: Thursday (20 PTs)
12.7
Week 16 Part B: Do Project Activity. Write 2nd Blog Post of the week
Due: Monday (20 PTs)
Week 17: Wrapping It Up
12.13
Week 17 Part A: Write Final Blog Post of the Semester
Due: Friday (20 PTs)